The most exciting 2 minutes in…Fashion

“AND THEY’RE OFF”

Everyone loves the Kentucky Derby. Sporting Event? Check. Flowing Booze (Mint Juleps, anyone?). Check. Gambling. Check.

But as you’ve come to expect from us by now, we like to take things to another level. Sure, you can mosey on down to your local watering hole at 6:22 pm just in time to catch some 70-year-old announcer yell “AND DOWN THE STRETCH THEY COME.” But while the actual race everyone cares about is only 2 minutes long, we prefer to participate in a daylong spectacle of the 3D’s 1) Dancing 2) Drinking, and 3) Dressing Up . Yeah that’s right. No Derby Party is complete without full-on, Derby-Inspired costumes. In fact, FreshNeck has gotten together with of New York City’s hippest and most dapper companies (Everett Clothing, Suspender Boys, Electric Gentlemen, and others) to throw an all day DerbyStyle shindig at the Ava Lounge at the Dream Midtown Hotel. Tickets can be bought here, and include a drink ticket, and automatic entry to a raffle chock full of great prizes.  As if this wasn’t enough, we will also be hosting a cash-prize costume contest, and there will be a real-live horse greeting you at the door.

But we realize many of you won’t be in New York City to attend, and will be going to other Derby-themed parties.  No matter where you’re downing your juleps, we strongly encourage you to do so in style, literally. So we’ve put together some quick tips for the gent looking to get his Southern Charm on. Bonus points for buying as little as possible, and using what you have. Double bonus points for renting your accessories at FreshNeck.com. 

Everett Clothing Seersucker Bow Tie

Everett Clothing Seersucker Bow Tie

Vineyard Vines Seersucker Tie

Vineyard Vines Seersucker Tie

 

1. Seersucker – There is an old saying that “Only rich men can afford such a cheap fabric.” You can go traditional with a full-on seersucker suit or blazer like this Bonobos edition, or go modern with seersucker accessories.

2. Color – The bolder and brighter the better. There’s no wrong place for it: your shirt (think pastel!), pants, socks, bow tie, even your shoe laces.

3. Hats – Leave them for the ladies!

4. Be comfortable! The beauty of #DerbyStyle is you can dress up, and still be cool and comfortable. It’s all about breathable fabrics (seersucker, cotton, linen), whether in the Kentucky sun  or a sweaty NYC bar.

 

Now, if you just can’t get yourself to go all-in on this, and you’re looking to participate in a conservative way, perhaps you can go with a conservative, derby-themed accessory.  Here’s a favorite from our Collection:

Seaward & Stearn Silk Derby-Themed Tie

Seaward & Stearn Silk Derby-Themed Tie

We want to see your Derby Outfits! Post on FreshNeck’s Facebook or Twitter, or hashtag on Instagram with @FreshNeck or #DerbyStyle. We’ll select the best ones and repost, and give away some cool prizes.

Some full-outfit inspiration:

Derby Perfection by Kellan Lutz

Derby Perfection by Kellan Lutz

On point, without being ridiculous

On point, without being ridiculous

When in doubt, follow Heff's lead

When in doubt, follow Heff’s lead

 

The #NewCasual

#NewCasual - Leather on Leather

#NewCasual – Leather on Leather

We’ve mentioned before that ties are not just for the office.  (Find that blog post here). But it’s time to take this to the next level.  So we here at FreshNeck are officially starting our new campaign, #NewCasual. The name speaks for itself. You already have your businesswear down. Your suit game is in its prime, your wingtips are shined, and you are confidently rocking those fine Brioni, Hermes, Gucci, and Prada silk ties.

But do you live to work, or work to live?  Don’t neglect your style when you’re out on the town, whether with your friends, your family, or a member of the fairer sex. Just as you’re shooting for that promotion at work, it’s time to earn your promotion at life. So show ‘em what’s up, and tie one on.  It’s the #NewCasual.

Before you think that the trendsetters aren’t already embracing this, here is some inspiration.

Swizz Beatz - bow tie and colorful sweater

Swizz Beatz – bow tie and colorful sweater

David Beckam - tie, dark printed shirt, cardigan, jeans

David Beckam – tie, dark printed shirt, cardigan, jeans

Dwyane Wade - tie, sweater, leather jacket, sunglasses

Dwyane Wade – tie, sweater, leather jacket, sunglasses

JT - loosened tie, vest, rolled sleeves, thick-rimmed glasses

JT – loosened tie, vest, rolled sleeves, thick-rimmed glasses

 

 

So now you know.  Rock stars wear ties and Athletes wear ties.  It’s the #NewCasual.  So leave that 3.5″ silk beauty in your office desk drawer, and grab one of these bad boys for your next night out.

And when you’re out at that party and you photobomb Timberlake, hashtag it with #newcasual.

 

 

Not yet a member? Sign up here. Use promo code “newcasual” for a 25% discount off your first month.

 

 

 

 

 

Lebron James - tie, vest, printed shirt, rolled-up sleeves

Lebron James – tie, vest, printed shirt, rolled-up sleeves

 

 

Ties Not Just For The Office

Steven Alexander in Bally's Leather Tie for FreshNeck

Steven Alexander in Bally’s Leather Tie for FreshNeck

As GQ put it, “When you’re wearing a tie, you can pretty much stroll in anywhere you want. It’s like an Admirals Club card that you wear on the outside.” Well next time you’re going out on the town – bar, club, restaurant, date – step up your game with some neckwear. You will stand out, for all the right reasons.

Keep in mind, selection is key. This is not the time for that 3.5″ Gordon Gecko power tie. Rather, think dark and slim. Here’s a bunch for you to choose from.

Some additional tips to avoid looking like a banker that just left work:

– Undo the top button, and loosen the tie a bit

– Skip the silk and go with an alternative fabric: cotton, wool, and chambray all work well. Ready for a night to remember? Rock the Bally’s leather skinny tie seen above.

– Layer over the tie with a vest, v-neck, or cardigan.

– Bonus points for a bow tie