Designer of the Month: Everett

 

groups_031

In case you haven’t gotten the memo, 2013 has been all about embracing your #NewCasual game. In the past, dressing down was the way to stand out from the sheep and declare your individuality.  But the scales have tilted, and it is time to add a dash of class to your casual wardrobe.  With a variety of designers and collections to choose from, Everett is an emerging brand to look out for.

IMG_5232

Two of Everett’s co-founders showing off the colorful goods.

After working with Everett at the Dapper Man Shop and enjoying their company at the Dapper Derby Party, this handcrafted brand deserves the proper recognition.

IMG_5236

Everett co-founder Tinoy shows how to rock a tie with swag.

Founded by friends Nathan Coleman, James Brooks and Tinoy Kashif, Everett is about the idea of “wearing yourself”. Built upon this motto, Everett strives to remind people that what you wear is an expression of yourself. “There will always be restrictions, but there will always be an exception. Find that exception.”

Groups_203

Not your grandfather’s bow ties. Unless your grandfather was the coolest SOB around.

With #NewCasual gaining traction around the country, we asked our friends at Everett where they see fashion heading in the next five years. For them, “More and more men are learning that dressing well is a privilege and the days of having difficulty finding accessorizing options are over.” Even so, Everett believes that men’s accessories will continue to focus on subtle accents and decorative details to allow wearers to make a statement.

pocketsquares_002

Be sure to check out our new selection of Everett ties, bow ties and pocket squares on FreshNeck. Also, view/purchase their new Reserve Collection on their site, which features season fabrics (cotton, wool, etc) and silk hybrids, like 4-way bow ties.


Designer of the Month: VJNY

In 2006, out of his New Jersey apartment, Jesse Chao launched VITTORIO J.  Six years later the President of the United States was wearing his designs.  At FreshNeck we carry Vittorio J’s VJNY collection (and love it) which focuses on slim neck-wear inspired by “New York City’s unique cultural soufflé.”  We talked to Jesse Chao about his background, his inspirations and what’s next for VITTORIO J.

Jesse graduated from Montclair State University with a major in marketing and finance and no traditional fashion experience to speak of.  It was in college where he started dreaming of designing, he had always had great style, but didn’t know where to start.  So he studied one of the greats – Ralph Lauren – who also started in neckties.  Considering he was in college and money was tight, Jesse took a cue from Ralph Lauren and started designing ties which were relatively inexpensive to design and manufacture.

vjny2

Nothing quite captures the essence of VJNY like the King Skull moniker.  It was inspired by Jesse’s love of the skull and cross-n-bones pattern, with a twist, the added crown symbolizes the ROYALITY of the design, which is part of the VITTORIO J mantra, “CLASSIC. ROYAL. GOODS”.  Living in the city Jesse calls, “the fashion epicenter of the universe,” he often draws his inspirations from the scenes of New York , including tattoos, street wear, and the flags of different countries hanging in multicultural streets of New York City.  His favorite tie of the VJNY collection is The Filipino Flag inspired tie which represents his own ethnicity.  Jesse stresses three keys in making a great tie, “Craftsmanship, Design and what [he] calls the ‘Wow’ factor.”  And believe us, he delivers.

We asked Jesse what makes a good tie so important.  He gave us a great answer, “it’s the quintessential accessory for a man, it reflects your personality.”  Well if that’s true his ties reflect some of the strongest personalities in the world.  Whether it’s men’s style icon Pharrell, basketball legend Magic Johnson or the most powerful man in the free world Barack Obama wearing his designs, it’s safe to say he’s ties reflect well.

With momentum on his side, Jesse looks to expand into different accessories, including bowties, pocket squares and scarves (you can bet we’ll be carrying those as soon as they come out).  He also hinted at “some really great collaborations coming for Spring/Summer 2013 with other elite NYC designers.”  Although he wouldn’t tip his hand on who he plans to collaborate with, we’re definitely excited for the possibilities.

We ended talking about the future of menswear.  Jesse commented, “People are becoming so much more receptive to new thinking in shopping and spending, because it gives the consumer a lot of options and possibilities at moment’s notice, which I think is cool… So naturally, aligning VJNY with FreshNeck is a great opportunity for my brand.”  The feeling is mutual; we love carrying the VJNY collection and love the feedback we’re getting on it.  Its brands like this, with interesting back stories and great designs, we think our customers can really get behind.

VJNY pics

VJNY ties on FreshNeck