In case you haven’t gotten the memo, 2013 has been all about embracing your #NewCasual game. In the past, dressing down was the way to stand out from the sheep and declare your individuality. But the scales have tilted, and it is time to add a dash of class to your casual wardrobe. With a variety of designers and collections to choose from, Everett is an emerging brand to look out for.
Two of Everett’s co-founders showing off the colorful goods.
After working with Everett at the Dapper Man Shop and enjoying their company at the Dapper Derby Party, this handcrafted brand deserves the proper recognition.
Everett co-founder Tinoy shows how to rock a tie with swag.
Founded by friends Nathan Coleman, James Brooks and Tinoy Kashif, Everett is about the idea of “wearing yourself”. Built upon this motto, Everett strives to remind people that what you wear is an expression of yourself. “There will always be restrictions, but there will always be an exception. Find that exception.”
Not your grandfather’s bow ties. Unless your grandfather was the coolest SOB around.
With #NewCasual gaining traction around the country, we asked our friends at Everett where they see fashion heading in the next five years. For them, “More and more men are learning that dressing well is a privilege and the days of having difficulty finding accessorizing options are over.” Even so, Everett believes that men’s accessories will continue to focus on subtle accents and decorative details to allow wearers to make a statement.
Be sure to check out our new selection of Everett ties, bow ties and pocket squares on FreshNeck. Also, view/purchase their new Reserve Collection on their site, which features season fabrics (cotton, wool, etc) and silk hybrids, like 4-way bow ties.