“AND THEY’RE OFF”
Everyone loves the Kentucky Derby. Sporting Event? Check. Flowing Booze (Mint Juleps, anyone?). Check. Gambling. Check.
But as you’ve come to expect from us by now, we like to take things to another level. Sure, you can mosey on down to your local watering hole at 6:22 pm just in time to catch some 70-year-old announcer yell “AND DOWN THE STRETCH THEY COME.” But while the actual race everyone cares about is only 2 minutes long, we prefer to participate in a daylong spectacle of the 3D’s 1) Dancing 2) Drinking, and 3) Dressing Up . Yeah that’s right. No Derby Party is complete without full-on, Derby-Inspired costumes. In fact, FreshNeck has gotten together with of New York City’s hippest and most dapper companies (Everett Clothing, Suspender Boys, Electric Gentlemen, and others) to throw an all day DerbyStyle shindig at the Ava Lounge at the Dream Midtown Hotel. Tickets can be bought here, and include a drink ticket, and automatic entry to a raffle chock full of great prizes. As if this wasn’t enough, we will also be hosting a cash-prize costume contest, and there will be a real-live horse greeting you at the door.
But we realize many of you won’t be in New York City to attend, and will be going to other Derby-themed parties. No matter where you’re downing your juleps, we strongly encourage you to do so in style, literally. So we’ve put together some quick tips for the gent looking to get his Southern Charm on. Bonus points for buying as little as possible, and using what you have. Double bonus points for renting your accessories at FreshNeck.com.
Everett Clothing Seersucker Bow Tie
Vineyard Vines Seersucker Tie
1. Seersucker – There is an old saying that “Only rich men can afford such a cheap fabric.” You can go traditional with a full-on seersucker suit or blazer like this Bonobos edition, or go modern with seersucker accessories.
2. Color – The bolder and brighter the better. There’s no wrong place for it: your shirt (think pastel!), pants, socks, bow tie, even your shoe laces.
3. Hats – Leave them for the ladies!
4. Be comfortable! The beauty of #DerbyStyle is you can dress up, and still be cool and comfortable. It’s all about breathable fabrics (seersucker, cotton, linen), whether in the Kentucky sun or a sweaty NYC bar.
Now, if you just can’t get yourself to go all-in on this, and you’re looking to participate in a conservative way, perhaps you can go with a conservative, derby-themed accessory. Here’s a favorite from our Collection:
Seaward & Stearn Silk Derby-Themed Tie
We want to see your Derby Outfits! Post on FreshNeck’s Facebook or Twitter, or hashtag on Instagram with @FreshNeck or #DerbyStyle. We’ll select the best ones and repost, and give away some cool prizes.
Some full-outfit inspiration:
Derby Perfection by Kellan Lutz
On point, without being ridiculous
When in doubt, follow Heff’s lead