Hope you guys enjoyed your weekend! For those of you who missed it, last week was an exciting time for FreshNeck as we had our first trial with a pop-up shop here in Manhattan. Here is a quick recap of the week’s events and the goals we wanted to accomplish by opening a pop-up shop.
What is The Dapper Man Shop?
From June 4th to June 9th, FreshNeck teamed up with four other online start-up companies, Black Lapel, The Collaterals, Everett, and Pengallan; to open a pop-up shop in SoHo. Inspired by the recent “experience shops” by the likes of Bonobos and Warby Parker, The Dapper Man Shop was a place for the modern man to kick back, enjoy himself, and learn about some kick-ass fashion startups.way to promote our product by giving our customers a traditional shopping experience. The art-gallery-turned-man-cave featured leather couches, dressers stocked with sick duds, and of course, flowing whiskey.
Although our company has its roots on the internet, we refuse to lose the personal touch and customer engagement. Face-to-face. Man-to-man. Our members are so important to us, and their feedback is what has helped us build the company. ,
A little more about the other particpating companies, each doing awesome things in their own right.
Black Lapel – custom shirts and suits for the discerning and fashionable man. I personally own one, and it rocks. And is beyond affordable.
The Collaterals – luxurious yet practical cufflinks and collar links for the modern man. Wore them to a wedding this past week. They look badass, and are practical, too.
Everett Clothing – locally handcrafted neckties, bowties, and pocket squares for men. We carry the line, and are big supporters. Great product, great people behind the company.
Pengallan, luxury slim-fit boxers and other accessories for the stylized individual. Buy two. Your girlfriend will steal one. Guaranteed.
It’s a beautiful Sunday afternoon, and you’ve fancied yourself a stroll in SoHo for some summer shopping. As you turn the corner onto Broome Street, your curiosity is peaked when you notice the lemonade stand, along with two rakish gents smoking cigars on the sidewalk. You are then personally invited, and escorted into, the Dapper Man Shop. Upon entry, a barista offers you a refreshing beverage before you take a seat on a vintage leather sofa to take in the atmosphere. As you do so, you are kindly greeted by an exceptionally well-dressed man, who invites you to explore the worlds of the participating companies. Shopping the way a man wants – while sitting on a leather couch drinking a single-malt.
While the Shop was run as a retail/experience shop by day, the space was turned into an event space by night for some awesome industry parties. Like Pengallan’s Launch Party (it’s hard to be the best-looking guy in the room when Tyson Beckford stops by). Or Saturday evening’s Dapper Man Shop Main Event, hosted by Stoli.
A Thursday evening meet-and-greet was hosted by Damien Basile, a local blogger and designer of custom bow ties and pocket squares (check out his exclusive collection for FreshNeck). The event was sponsored by Ploonky.com and 320NY.com, and the attendees were treated to complimentary whiskey and a unique elector-swing set put on by Electric Gentleman. The evening concluded with a bow tie-tying contest, with winners taking home bow ties from Everett.
Now that the week is over, and we have some time to reflect, we couldn’t be happier with the experience. We also wanted to send a special thank you to the founders of the other companies. You helped make the Dapper Man Shop a resounding success.
PS – Check out the gallery below!